2020 and 2021 created unique challenges for fundraising in both large and small-scale operations. Profits Plus continued to use traditional fundraising techniques with modern twists that will continue to help you thrive! Here are the fundraising trends for 2022!
Fundraising idea catalogues have always been a great way to raise funds, from the traditional Barton Chocolates to cookies, popcorn, home products, and school events. But how did small-focus fundraising companies continue to thrive during the pandemic?
Most people weren’t meeting face-to-face and many states are still mandating masks for students, schools, and other settings which make having a real connection to clients difficult and can damage the ability of many kids desperately in need of money to raise funds for what could be the trip of a lifetime. That’s why so many businesses completely converted their catalogues to digital format, making it much easier for family and friends nearby and abroad to see product presentations and send orders to help fund trips and events for their kids, friends’ kids, and family!
Tech and Social Media
In 2020 and 2021, live streaming became a valuable tool for virtually connecting with donors and expanding your
reach of potential donations. In 2022, we’re looking to expand to hybrid events with both face-to-face donation efforts as well as virtual attendees and tech-driven experiences that include everyone. Now family that lives far away is no longer a hindrance to your donation network!
Tech-savvy individuals can also use social media to grow their network and reach more individuals, run ads for campaigns, and learn valuable skills of social media marketing to fund their church, school, or sports and club trips easily! Whether it’s Tik Tok, Snapchat, Instagram, Facebook, or more – everyone will be within reach!